References and Referrals: Professional Contractors Need Both
References and Referrals Details make the difference, and there is a difference between referrals and references. By definition, a reference is a person who will validate your claims as a […]
Mastering Your Market: The Art of Understanding Your Audience
Understanding Your Audience As an incredibly successful owner of a roofing and siding contracting company with an exceptionally high closing rate, I share my story and these tips with the […]
Break Free from the Commodity Trap Differentiation is the Key to Stand Out
Stand Out, Step Up, and Sell More! Are you tired of being just another roofing company or siding installer in a sea of competitors claiming to be the best? The […]
The Five Marketing Tools That Every Small Business Should Know About.
Small Business Marketing There are many companies that still do not use technology, and even distrust it. They do not take into account that by rejecting it, they also put […]
Lead Magnets Help Nurture Prospects
BUILDING YOUR BUSINESS NURTURING PROSPECTS Nurturing campaigns or communications to prospects that keep your business and services top of mind is a great business practice for any company. As a […]
Tax Credits On Windows And Doors Are Back
REINSTATED IN 2020 After a 3-year absence, Government tax credits on windows and doors are reinstated. They were put back in place at the beginning of 2020, although there was […]
Lead Generation During Covid-19
ALIGN GOALS AND TACTICS TO ENSURE SUCCESS These unfortunate times have business owners rethinking and recreating their lead generation strategy. Especially small business owners that are dependent on human interaction […]
Over Communicate With Your Clients During Covid 19
COMMUNICATION DURING COVID-19 KEY Communication is one of the most underrated tasks by business owners — we often leave it to the back burner, and it never gets any priority […]
Working From Home Is Your Sales Process Ready?
GET ORGANIZED AND IN THE CLOUD Are you using a Customer Relationship Management (CRM) sales tool? If not, your sales process might not be ready. Because of COVID-19 and social […]
Contractor Business Strategies During Covid
LOOKING FOR WAYS TO ADAPT YOUR BUSINESS DURING COVID-19? Preparing your company to respond to COVID-19 doesn’t have to be difficult. First and foremost you’ll want to put your customers […]
