LOOKING FOR WAYS TO ADAPT YOUR BUSINESS DURING COVID-19?
Preparing your company to respond to COVID-19 doesn’t have to be difficult. First and foremost you’ll want to put your customers at ease. Include social distancing at the beginning of any conversation to help ease your customers’ worries and let them know that you are serious about their safety first and foremost. Let your customers know that consultations can be done over the phone and no physical contact is required. Consider adding this language to your website and/or social platforms so visitors can see it while researching contractors.
CONSIDER FACEBOOK APPOINTMENT SETTING AND ADVERTISING
Many contractors are leveraging the power of Facebook events and appointment setting to quickly promote the changes they’ve made in support of social distancing. The fingerprint icon is quickly becoming associated with “no-touch.” Promote customer informational webinars on Facebook where you can easily post completed events for those who couldn’t make the live event. Facebook targeting lets you easily and quickly reach your target audience and is a great way to test what offers work best. Try events and offers with a small audience and once you find one that works, repeat it with a larger audience and spend.
PREPARE YOUR COMPANY FOR SUCCESS
Look to Industry Leaders for Tips on Selling Their Products. TimberTech Azek the company known for decking has taken the time to develop industry tips and links to great tools for maximizing success. This guide includes information on:
- At Home Meetings or Continuing Work on Current Jobs
- Drop-off or Leave-Behind Literature & Samples
- Virtual Meetings
- Prepping Before Virtual Meetings
- Online Presence
- Proposals/quotes, and virtual signatures
- And more!
Click here for the guide and see what tips may help you adapt your business during COVID-19.
