Contractor Business Growth Library - Richards Building Supply

Professional Contractor Marketing Musts: Elevate Your Roofing and Siding Business

(1) System Built On (2) Processes As a roofing and siding contractor, your success hinges on your ability to market effectively. The landscape of home improvement is competitive, and standing

Knowing your numbers to scale and grow your roofing and siding business. Metrics icons: graphs, target, magnifying glass over paper, CPA, CPL.

Knowing Your Numbers to Scale & Grow Your Roofing and Siding Business

Knowing Your Numbers How are you ensuring the scalability of your roofing and siding and ensuring growth in an ultra-competitive marketplace? It starts with knowing your numbers. The answer is

"GOALS" with a target image for the "O" in GOALS. The art of setting and executing winning goals

The Art of Setting and Executing Winning Goals for Roofing and Siding Contractors

Goal Setting As I look back over the years and examine my athletic, military, or sales career, I cannot recall a time when I did not have goals, desired outcomes,

Five D's of Home Improvement ultra referral program: Define, decide, design, develop, and delegate

References and Referrals: Professional Contractors Need Both

References and Referrals Details make the difference, and there is a difference between referrals and references. By definition, a reference is a person who will validate your claims as a

Line drawing of a large group of people with transparent colored circles over 4 of them. Understanding Your Audience

Mastering Your Market: The Art of Understanding Your Audience

Understanding Your Audience As an incredibly successful owner of a roofing and siding contracting company with an exceptionally high closing rate, I share my story and these tips with the

Illustration of a group of people in gray with one in front in red. Stand Out, Step Up, Sell More!

Break Free from the Commodity Trap Differentiation is the Key to Stand Out

Stand Out, Step Up, and Sell More! Are you tired of being just another roofing company or siding installer in a sea of competitors claiming to be the best? The

Hand holding a pen that is pointing the word marketing on a graphic with a variety of other words including, business, intentions, communication, strategy, etc...

The Five Marketing Tools That Every Small Business Should Know About.

Small Business Marketing There are many companies that still do not use technology, and even distrust it. They do not take into account that by rejecting it, they also put

Velux Solar Powered Skylights and Blinds

Lead Magnets Help Nurture Prospects

BUILDING YOUR BUSINESS NURTURING PROSPECTS Nurturing campaigns or communications to prospects that keep your business and services top of mind is a great business practice for any company. As a

Portrait of mature men wearing uniform standing indoors and installing new windows in the apartment. Horizontal shot

Tax Credits On Windows And Doors Are Back

REINSTATED IN 2020 After a 3-year absence, Government tax credits on windows and doors are reinstated. They were put back in place at the beginning of 2020, although there was

Hand holding a red marker that is filling in a horizontal bar about halfway. Title is Leads Loading.

Lead Generation During Covid-19

ALIGN GOALS AND TACTICS TO ENSURE SUCCESS These unfortunate times have business owners rethinking and recreating their lead generation strategy. Especially small business owners that are dependent on human interaction

Over Communicate With Your Clients During Covid 19

COMMUNICATION DURING COVID-19 KEY Communication is one of the most underrated tasks by business owners — we often leave it to the back burner, and it never gets any priority

Illustration of a person sitting on the floor juggling multiple items including paper, pencil, computer and a phone

Working From Home Is Your Sales Process Ready?

GET ORGANIZED AND IN THE CLOUD Are you using a Customer Relationship Management (CRM) sales tool? If not, your sales process might not be ready. Because of COVID-19 and social