Premium Siding
Regardless of the economic landscape, expanding your revenue streams makes good business sense. Adding high-end siding options to your existing roofing services immediately sets you apart from the competition, attracts premium customers, and increases your overall profitability.
At Richards Building Supply, our mission is to help contractors save time, save money, make money, and enhance their professional reputation. One of the smartest ways to do that is by offering Cedar Renditions™ by Royal®—a modern, maintenance-free, high-end aluminum siding that delivers the look of natural stained wood without the upkeep.
If you’re not already offering premium siding upgrades, you could be leaving money on the table. Here’s why now is the perfect time to start.
Would You Be Against Increasing Your Profits on Every Job?
Most roofing contractors focus exclusively on roofing, missing out on an opportunity to increase their per-project revenue with high-end siding upgrades. You wouldn’t want to leave thousands of dollars on the table, would you?
By offering Cedar Renditions™ by Royal®, you give homeowners a compelling reason to invest in aesthetic exterior upgrades that complement their new roof, boosting the overall curb appeal of their home. Homeowners already investing in a new roof are often open to additional exterior improvements, especially when the materials offer a premium appearance, low maintenance, and long-term durability.
Many homeowners are looking for solutions that eliminate ongoing upkeep while delivering a modern, sophisticated exterior. Cedar Renditions™ delivers exactly that. It provides a luxurious stained wood aesthetic without requiring staining, repainting, or constant maintenance. The benefits include:
- A contemporary woodgrain look that adds value and elegance to any home
- A moisture-proof, fire-resistant, and pest-proof surface that outperforms traditional wood
- A lightweight, easy-to-install aluminum panel system that integrates seamlessly into any exterior
- Wind resistance up to 200 mph, making it ideal for storm-prone areasA
- 25-year prorated limited warranty, ensuring long-term homeowner satisfaction
By offering high-end siding upgrades, you’re not just increasing your per-job revenue—you’re giving customers a reason to choose you over competitors.
Is It a Bad Idea to Offer a Product That Immediately Differentiates
You from Competitors?
The roofing market is highly competitive, with many contractors offering similar services. Wouldn’t you want a way to stand out and attract a more premium customer base?
Cedar Renditions™ by Royal® offers an immediate competitive advantage. Unlike traditional vinyl or fiber cement siding, this high-end aluminum option provides the look of rich, stained wood without the maintenance—a feature that resonates with homeowners who want luxury without the hassle.
Many exterior contractors offer basic vinyl or fiber cement siding, but few offer a distinctive, high-end alternative that delivers a custom, architecturally refined appearance. Cedar Renditions™ is the perfect solution for homeowners looking to create:
- A bold, modern exterior statement that elevates curb appeal
- A rustic wood look without the problems of warping, rotting, or repainting
- A complementary accent to their new roof, creating a cohesive, high-end aesthetic
By offering something unique, you position your business as an industry leader, giving homeowners a reason to choose you over the competition.
Would It Be a Mistake to Ignore a Growing Market for Premium Exterior Solutions?
Homeowners today are investing more in their homes than ever before. Wouldn’t it make sense to offer them a high-end product that aligns with their expectations?
The demand for low-maintenance, high-performance exterior solutions is rapidly growing, as homeowners seek products that deliver long-term durability, energy efficiency, and a modern aesthetic.
Cedar Renditions™ by Royal® meets these demands, making it a profitable addition to any roofing contractor’s service lineup.
- Homeowners looking for premium aesthetics prefer modern woodgrain finishes over basic vinyl siding.
- Multi-family and light commercial properties benefit from the durable, stylish look of aluminum siding.
- Eco-conscious customers are drawn to 100% recyclable materials that minimize their environmental impact.
- Builders and designers increasingly specify low-maintenance materials that retain their beauty for decades.
Ignoring this trend could mean missing out on a lucrative revenue stream that aligns perfectly with your existing business.
Would You Be Against a Simple Installation That Adds High Perceived Value?
A major concern for contractors adding new services is installation complexity. You wouldn’t want to deal with a siding product that’s difficult to work with, would you?
Cedar Renditions™ by Royal® is designed for fast, easy installation.
- Lightweight aluminum panels make handling and cutting simple
- Overlapping design allows for longer-length horizontal applications
- Compatible with existing roofing projects, minimizing additional labor costs
- Available for use as siding, soffit, or trim, providing flexibility for different projects
Roofing contractors already have the tools and expertise to seamlessly integrate siding installation into their business. By adding Cedar Renditions™ to your lineup, you can offer high-end upgrades without dramatically increasing your workload or overhead costs.
Is It a Bad Idea to Partner with a Supplier That Helps You Save Time and Make More Money?
At Richards Building Supply, we don’t just provide premium building materials—we help contractors succeed by making it easy to integrate high-end products into their businesses.
When you work with us, you gain access to:
- Competitive pricing to protect your margins
- Expert support to help you position and sell premium siding to homeowners
- Fast, reliable supply chains to ensure you get what you need, when you need it
- A partnership that enhances your reputation, making you the go-to contractor for high-end exterior solutions
By offering Cedar Renditions™ and partnering with Richards Building Supply, you’re not just adding another product—you’re upgrading your entire business model.
Start Offering High-End Siding Upgrades Today
Roofing contractors who adapt to market trends and expand their service offerings don’t just survive—they thrive. By adding Cedar Renditions™ by Royal® to your lineup, you:
- Increase your revenue per project by upselling premium siding
- Differentiate your business from competitors with an exclusive, high-end product
- Attract higher-value clients willing to invest in superior materials
- Enhance your reputation as a full-service exterior contractor
Wouldn’t you want to work smarter, not harder?
Get started today by contacting Richards Building Supply to learn how you can integrate Cedar Renditions™ into your business.
Speak with your Richards rep for access to:
- Special pricing and promotions
- Marketing materials and homeowner sales support
- Installation guidance and contractor training
Expanding your offerings with high-end siding is one of the easiest ways to increase revenue, win more high-value projects, and strengthen your position in the market.
Because saving time, saving money, making money, and looking good doing it is what we’re all about.
View a few testimonials here.
Clint Klepp
Director of Sales and Marketing
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