How to Pick the Right Siding for Your Home: A Pro Contractor’s Guide to Materials, Style & Performance

As an exterior-focused remodeler or custom builder, you know that siding does more than just protect a home—it defines its look, affects energy performance, and plays a major role in […]
Roofing and Siding Marketing Made Simple: A No-Fluff Guide to Picking the Right Agency

Marketing Agencies Are Notorious for Over-Promising and Under-Delivering—Especially for Remodeling Contractors. Don’t Be Fooled Again. If you’re a roofing or siding contractor, chances are you’ve heard it all from marketing […]
The Value of Third-Party Certification: Build Trust, Win Jobs, and Protect Your Business Now

Why Certification Is No Longer Optional for Exterior Contractors In today’s highly competitive remodeling and exterior contracting market, simply offering low prices or fast installs is not enough. Homeowners are […]
How to Bid a Roofing Job: Templates to Price, Estimate, and Win More Roofing Projects

Estimating Roofing Jobs: Avoid Underbidding and Maximize Margins Mastering how to properly bid and estimate roofing jobs can dramatically improve your margins and grow your business. Most roofing contractors unknowingly […]
Why Midwest Homeowners Need Stronger Roofs—And How Contractors Can Lead the Charge with IKO Nordic SBS Shingles

A Personal Story: The Night the Roof Couldn’t Hold I will never forget the night a Midwest storm ripped through our neighborhood like a freight train. Trees bowed low, fences […]
Why Aren’t You Asking Your Homeowners to Consider Steel Siding?

In today’s in-home sales conversations, there’s a question more contractors should be asking: “Have you ever considered steel siding for your home?” It’s a missed opportunity when homeowners aren’t presented […]
How Remodeling Contractors Can Turn Canvassing into High-Quality Leads Using Simple, Affordable Tech

Would You Be Against Making Your Canvassing Efforts More Effective? Most contractors don’t enjoy sending teams into the field, knocking on doors, and hoping for solid leads—only to come back […]
Roofing Contractors: Are You Offering High-End Siding as a Value-Add Upgrade?

Premium Siding. Regardless of the economic landscape, expanding your revenue streams makes good business sense. Adding high-end siding options to your existing roofing services immediately sets you apart from the […]
Sales Is A Sport

Sales: The Ultimate Contact Sport Sales isn’t just a profession—it’s a competition, a challenge, and a relentless pursuit of excellence. For outside sales professionals, it’s akin to being elite athletes […]
Transforming Home Design with Versetta Stone and Virtual Design Technology

Versetta Stone and Virtual Design Technology In the world of remodeling, delivering standout results is about more than just construction—it’s about creating designs that inspire, endure, and elevate the homeowner’s […]