In today’s in-home sales conversations, there’s a question more contractors should be asking:
“Have you ever considered steel siding for your home?”
It’s a missed opportunity when homeowners aren’t presented with one of the most durable, low-maintenance, and design-forward exterior solutions available — steel siding. And not just any steel: we’re talking about Vesta Steel Siding by Quality Edge, now available through Richards Building Supply (RBS).
At Richards Building Supply, we understand that your time is valuable. Every hour spent knocking on doors that don’t result in a sale is time that could have been used more effectively. That’s why we help contractors like you save time, save money, make more money, and enhance your professional reputation. By integrating Lead Scout into your canvassing efforts, you can shift from a time-consuming, low-return process to a strategic, results-driven system.
Instead of relying on traditional canvassing methods that leave too much to chance, you can use data-driven targeting, automatic lead tracking, and follow-up strategies designed to increase your conversion rate and boost your bottom line.
Reframing the Narrative: Steel Is Premium, Not Industrial
For decades, steel has been misunderstood. Homeowners often associate it with utility buildings or barns. But Quality Edge has rewritten that narrative with Vesta — a product that blends the strength of galvanized steel with the beauty and warmth of real woodgrain.
Available through Richards Building Supply’s CRM-integrated product catalog, Vesta is a modern, elegant solution that outshines vinyl, fiber cement, and composite siding — both visually and functionally.
Ultra-Impact Sales Advantage: Set Yourself Apart
The Ultra-Impact In-Home Selling System teaches us that homeowners don’t want options — they want guidance. They want to feel confident they’ve made the best decision, not just the cheapest one.
By offering Vesta Steel Siding through Richards Building Supply, you position yourself as an advisor, not a commodity seller. It’s your ticket to selling value over price, and solutions over specs.
Key Benefits of Vesta Steel Siding — and How to Sell Them
- Bold, Lasting Curb Appeal
With a realistic woodgrain finish, matte textures, and architecturally inspired colors, Vesta turns heads. It’s ideal for design-forward homeowners who want their home to stand out.
Sales Strategy: Use RBS’s Virtual Design Center and CRM-integrated color visualization tools to show homeowners their own home with Vesta installed. Help them “see it before they buy it.” - Minimal Maintenance, Maximum Durability
Steel doesn’t crack, warp, or melt. It’s pest-resistant, fire-resistant, and doesn’t absorb moisture like fiber cement. Homeowners get long-term value with zero hassle.
Sales Strategy: Ask:
“How much is your time worth? What would it mean to never paint, scrape, or repair warped siding again?”
Use Richards Building Supply’s quoting tools in the CRM to instantly show the long-term savings compared to high-maintenance alternatives. - Fade-Resistant Color with CarbonTech90
Quality Edge’s proprietary finish resists UV damage and retains color far longer than vinyl or painted surfaces.
Sales Strategy: Present the lifetime value argument. Show how Vesta is a one-and-done investment — backed by the trusted partnership of RBS and Quality Edge.
What to Say When They Say: “That Sounds Expensive”
Here’s where your Peak Performance Sales Academy training kicks in.
Objection: “That sounds more expensive than vinyl.”
Response:
“I completely understand. In fact, many of my best clients thought the same thing at first. But when we looked at the cost of repainting, repairs, and early replacements over 10-15 years — they realized steel was actually the better investment.”
Then ask:
“If I can show you how steel siding pays you back over time — would you be open to learning more?”
Use RBS’s CRM to generate side-by-side lifetime cost comparisons in real time.
Who’s the Ideal Fit for Vesta?
Not everyone is ready to invest in premium siding — but the right homeowner is waiting to be offered a better choice.
Your perfect Vesta customer might be:
- A busy homeowner who wants maintenance-free living
- A designer or architect seeking an exterior showpiece
- A flipper or builder who wants premium resale appeal
- A long-term planner who values performance over price
Use the Customer Needs Analysis tools from RBS CRM to segment and qualify leads — then tailor your pitch accordingly.
Why Steel Siding? Why Now?
Here’s what Richards Building Supply and Quality Edge bring to your in-home sales toolbox:
- Integrated quoting, CRM, and visualization tools — to make your presentation seamless
- Fast product sourcing and on-time delivery — so you can promise what you pitch
- Marketing support and in-home sales training — to help you close more high-value jobs
When you lead with steel, you lead with confidence. When you use RBS tools, you lead with efficiency.
Ask the Question That Closes More Deals
Next time you’re at the kitchen table and the conversation starts leaning toward basic siding, pivot and ask:
“Would you be open to seeing a product that looks better, lasts longer, and could actually save you money over time?”
Then pull up Vesta Steel Siding by Quality Edge in the RBS CRM. Walk them through the features, show them a real rendering of their home, and guide them with confidence.
Final Word: Sell the Upgrade. Close the Lifetime Customer.
Contractors who embrace steel will close better deals, attract higher-value clients, and build a stronger reputation.
And with Richards Building Supply as your CRM and fulfillment partner, and Quality Edge as your premium manufacturer, you have everything you need to succeed.
So the next time you’re prepping for a bid, ask yourself:
Why aren’t you offering steel siding as a primary option?
Because once your customers see Vesta, they’ll ask why no one told them about it sooner.
View a few testimonials here.
Clint Klepp
Director of Sales and Marketing
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